Our story

Story of Frusack

Before Frusack was born.

We are a Czech company. However, the idea of Frusack was born in the summer of 2014 in Stockholm, Sweden, a city that inspires you and fills your head with fresh ideas. One of those ideas was to start living a healthier life. Simple as that. This brings us to a point where Hana started running, exercising and also buying A LOT OF fresh fruits and vegetables. She instantly felt better - yet there was one thing bugging her.

She was also bringing home A LOT OF plastic produce bags every time she went to the supermarket. Aren’t they just unnecessary? Isn‘t there a reusable alternative to replace them? She started to look for it – and realized there wasn’t.

Idea for a better world.

When you hear a true calling in your life, it‘s very easy to bring your ideas to reality. Especially when you see the environment struggling and the oceans turning into a trashcan. This is when Hana teamed up with her friend Tereza. They had a passion to share and a true cause to fulfill. A company was founded in March 2016 in Czech Republic, Prague. A company that believes in a better tomorrow and the power of individuals.

“And so they decided to make a reusable produce bags.”

This could be the whole point of our story – but it isn‘t! Making a reusable produce bags sounds simple. And it would be, if Hana and Tereza decided to make the bags from oil-based plastics. But doesn’t that sound like a halfhearted solution? It does, doesn’t it?

Let’s bring innovation into produce bags!

Yes. Hana and Tereza decided to make the bags as sustainable as possible and developed a fabric that is not only light and durable, but also compostable. It wasn’t easy. Or fast. But it was worth it! Frusack is not only reusable. It leaves no trace when being disposed of. And this makes Frusack unique. Worldwide.

True magic moment.

We were just following an idea that was in our hearts. You actually loved it, and you still do. You are the ones who bring our dreams to life.

Wait.

Isn’t a healthier planet to live on everyone‘s dream? And doesn‘t everybody know that Frusack is a fantastic first step towards a more sustainable lifestyle? Perhaps they don’t. So what are you waiting for? Experience the great feeling when shopping with Frusack for the first time. And then, if you love it, spread the word. Experience the good feeling over and over again until you meet that random stranger in your favorite supermarket who are also putting their fruits and veggies in Frusacks. Smile at each other. This is when you feel the change. The true magic moment.



So LET’S CHANGE THE GAME TOGETHER!

ACT TODAY. CHANGE TOMORROW.

#sorryplasticbag
#myfrusack



“TOMORROW, WE WANT FRUSACK TO BE THE SAME SURE THING AS PLASTIC BAGS ARE TODAY. EXCEPT THE WORLD WILL LOVE USING IT.”

Hana Fort and Tereza Dvorak
founders